Project:BMO Rainbow Dwpoit - App Expansion
Brief:While Rainbow Deposit successfully hit its donation goals each year, engagement had been declining. Our task was to re-energize the campaign.
Insight:We feel we have more reason to donate when we know the person.
Idea:Until now, Rainbow Deposit lived only on the web.
We expanded it into a mobile app to increase transparency—letting users see who their donations help, making the impact feel more personal and immediate.
