TOYOTA | It's about time (to change) !
IDEA
Toyota cars last for decades, standing strong through life’s moments.
But even the toughest car deserves a rest. Maybe it’s time for a change
Insight:People cling to memories that make them feel comfortable.
Outdoor Posters
Social | #ToYourNew
Encouraging Toyota owners to celebrate their car’s legacy.
Participants share their Toyota’s mileage milestone and the memories attached to it for a chance
to win a brand-new EV/Hybrid.
Writer: Rey Carrascal Sotaro Nakaya
Art director: Kazuma Ogura Aru Tamura
